Phase One: Discovery and Assessment
Every engagement begins with understanding your current reality. We conduct comprehensive conversations with people across your organization—from leadership to individual contributors. These discussions help us grasp how your workplace actually functions beyond formal structures and stated policies.
We review existing communication materials, employee feedback mechanisms, and relevant documentation. We observe how teams interact, how information moves through your organization, and where communication naturally flows or encounters obstacles.
This discovery phase typically involves interviews with key stakeholders, focus groups with employees from different departments and tenure levels, and analysis of your current employer brand presence both internally and in the external market. We examine what prospective employees encounter when researching your company and what current employees experience throughout their journey with you.
The outcome of this phase is a clear picture of your organization's current state—its strengths, challenges, and opportunities for development.
Phase Two: Analysis and Insights
With comprehensive information gathered, we analyze patterns and themes. We identify where your organization's stated values align with actual employee experiences and where disconnects exist. We examine your internal communication systems to understand which channels work effectively and which create confusion or information gaps.
We assess your employer value proposition against the realities of the Polish talent market. What makes your workplace genuinely distinctive? Which aspects of your culture and offerings resonate most strongly with the types of professionals you aim to attract and retain?
This analytical work produces insights about your organization's authentic strengths as an employer, areas where your culture could develop more intentionally, and specific opportunities to improve how you communicate with current and prospective employees.
We present these findings in collaborative sessions where we discuss implications and explore possibilities together. Your team's knowledge of organizational context combines with our external perspective and expertise to generate meaningful understanding.
Phase Three: Strategy Development
Based on our shared understanding, we collaboratively develop strategies tailored to your organization. This might include refining your employee value proposition to better reflect authentic organizational strengths, redesigning your onboarding process to create stronger early connections between new employees and your culture, or restructuring internal communication systems to improve information flow and employee engagement.
We create practical roadmaps that outline specific actions, required resources, realistic timelines, and clear success indicators. These strategies respect your organization's capacity and constraints while pushing toward meaningful improvement.
Throughout strategy development, we maintain focus on sustainability. Recommendations must be things your team can realistically implement and maintain without our ongoing presence. We help you build internal capabilities rather than creating dependency on external consultants.
The strategies we develop together become your organization's property—practical tools you can use to guide your employer branding and culture development efforts going forward.
Phase Four: Implementation Support
Strategy without execution remains theoretical. We provide hands-on support as you begin implementing agreed-upon changes. This might involve helping your team develop new communication materials, facilitating key conversations about culture and values, training managers in new approaches to team leadership, or guiding the rollout of revised onboarding experiences.
We remain available to address questions and challenges that emerge during implementation. Real-world application always reveals nuances that planning cannot fully anticipate. Our role during this phase is to help you navigate these discoveries and adjust approaches as needed while maintaining strategic direction.
Implementation support is calibrated to your needs and preferences. Some organizations prefer intensive involvement during initial rollout, while others need lighter-touch guidance with periodic check-ins. We adapt our support model to what serves your situation most effectively.
This phase concludes when your team has successfully integrated new practices and built the capabilities needed to continue development independently. The goal is always to leave you stronger and more capable than when we began working together.
